Privacy and consent
The Australian Privacy Principles checks, and the ones most small business websites fail.
See these checks
Privacy policy link. Whether a link containing the word “privacy” appears anywhere on the page. If a search engine cannot find your privacy policy from your home page, neither can a customer or a regulator.
The policy actually loads. The checker follows the link and confirms it returns a working page. Broken and redirected privacy policy links are surprisingly common after a site rebuild, and they are the kind of thing nobody notices for years.
Policy date. Whether the policy shows any date. An undated privacy policy gives a customer no way to know whether it reflects how you operate now.
Data retention. Whether the policy says anything about how long information is kept. APP 11 expects you to destroy or de-identify personal information you no longer need.
Overseas disclosure. Whether the policy mentions sending information overseas. If you use a booking tool, an email platform or cloud hosting outside Australia, APP 8 applies to you, and most policies written before that was common do not mention it.
Collection notice at the form. Whether your enquiry or contact form explains, right there at the form, why you are collecting the details. This is APP 5, and it is the single most common gap found. A privacy policy linked in the footer does not satisfy it on its own, because nobody opens a policy before typing their name into a box.
Third-party services. Which external scripts and embeds load on your page: analytics, chat widgets, booking systems, pixels, font and map providers. Each one can see that a visitor was on your site. Where any of them receive personal information or sit overseas, that usually belongs in your privacy policy.
Cookie consent. Whether a recognised cookie or consent tool is present on the page.